User Experience (UX) has been very popular since the advance of digital technology, particularly mobile app development. The process objective is to enhance the user experience to meet the needs and provide value to the customer. From a customer perspective the primary goal would be based on ease of use, usability and interaction with the product.
There are various phases within the UX domain, but at the highest level it is split into two main areas and both are important as each other UX Design and UI Design, the differences between these disciplines will be highlighted later in the section.
UX Design is a process which is primarily driven from product developed in the view for the customer journey. Understanding the needs of the customer and improving the customer experience provides more thought around the holistic approaches to app design. UX is split into 4 main areas:
A user researcher will need to understand the customer journey, understand the problem and get to the psychology of what the product would achieve.
Content design and strategy is an important part of UX Design, for UX there is a direct correllation between design and content, its not about the layout of the page, but whether the page address the user questions about it and provides the necessary answers. Is the product customer-centric and focused to improve the user-experience.
Once the content structure is understood, the design is prototyped with a series of mockups, techniques such as story boards or sketches are used to map out the style, interactivity for the proposed design, these techniques are vital to get the customer journey very clear. Finally a prototype design is created called Wire frames this can be done using tools like Balsamic.
The content strategy is to generate the idea, collaborate the approach and validate the design. Face to face Communication is imperative in this process and transparency of ideas needs to be shared to the wider team.
Usability testing is the most vital part of the testing process this is not just about the unit tests, but more aligned to how the user experience unfolds, whether the user understands the content, the ability to navigate seamlessly when using the app or website. Observations are recorded in terms of questionnaires or feedback, this helps to validate the product to meet the user expectations.
Usability testing methods are structured in UX into a handful of disciplines. The common disciplines are highlighted below:
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